Know Your Meme is a site that researches and documents Internet memes and viral phenomena. Founded in December of 2008, Know Your Meme's research is handled by an independent professional editorial and research staff and community members. In three years of its existence, the site grew to reach more than 9.5 million people every month and is considered the most authoritative source on news, history and origins of viral phenomena and Internet memes. In March of 2011, Cheezburger -- the company behind other Internet phenomena such as FAIL Blog, I Can Has Cheezburger?, and The Daily What -- acquired Know Your Meme from Rocketboom, LLC. Know Your Meme is located in Cheezburger's New York City offices in Manhattan.

Much like wikis, any registered member can submit a meme or viral phenomena for research at Other members may contribute to the research of the topic, archival of notable media or discussion about a meme. The editorial staff and moderators then evaluates each entry by further researching the online presence of the meme for confirmation or invalidation. For more information, please refer to our Rules and Guidelines. The editorial staff also provides interviews or Q&As with subjects of memes or notable individuals who are involved with the meme culture.

Know Your Meme's research and reporting has appeared in major news publications and outlets, including the New York Times, Los Angeles Times, The Wall Street Journal, NPR, PBS, CNN, MSNBC, Wired, TIME, Newsweek, The Atlantic, The Guardian, The Telegraph, Le Nouvel Observateur, Le Monde, Der Spiegel and The Estadão among others. Know Your Meme has also earned several recognitions and awards for its research including TIME Magazine's 50 Best Websites of 2009, the 2010 Streamy Award for Best Guest Star in a Web Series and the 2012 Webby Award for Best Cultural Blog. In 2014, Know Your Meme was inducted into the Web Archiving Program run by The American Folklife Center at the U.S. Library of Congress.

Trending Memes

FX's New Limited Series 'Shōgun' Grows Popular After Two-Episode Premiere

Shōgun is a limited series based on the 1975 novel by James Clavell produced by FX and streamed on Hulu. The story is set in Japan in the year 1600 at the dawn of a century-defining civil war. Upon release in early 2024, the series was met with fairly positive reviews from both the audience and critics. Online, the show's political and dramatic tone sparked some debates, jokes and inspired fans to share memes about their expectations of the show.

From Viral Tweet To Famous Image Caption, 'Look At My Lawyer Dawg' Has Everyone Going To Jail

Look at My Lawyer, Dawg, I'm Going to Jail refers to a catchphrase often used as a caption for images of various unusual-looking people and creatures. Originating from a viral tweet, the catchphrase gained popularity in memes in early August 2020.

Sorry To Disappoint: Wholesome 'Favela Trans Girl' Greentexts May Not Have Been So Wholesome After All

Favela Trans Girl Saga refers to photographs of Brazilian influencer and streamer Sayuri Mattar made during her brief relationship with Brazilian influencer Toguro in 2020, which received viral spread as greentext stories. The greentexts have repeatedly gone viral on social media in the 2020s, eventually forming a narrative or "saga."

2021 Video Of 'JustJo' Humping A Wall Becomes A Bizarrely Popular Meme On Tenor

Oh My Goodness Gracious or JustJoOfficial Humping Wall is a series of exploitable memes using a GIF of content creator JustJoOfficial, also known for the turbulence meme, humping a wall next to a door. As a meme, an image of a character is typically edited into the clip to make it look like JustJo is humping the character. The meme was popularized on Tenor in June 2021, becoming increasingly prevalent over the following years.

Internet Half-Perplexed, Half-Delighted At McDonald's New 'WcDonald's' Anime Campaign

WcDonald's is an advertising campaign run by McDonald's that centers around a series of anime shorts and a manga series promoting a new dipping sauce. The anime commercials are made by Studio Pierrot (of Naruto fame) and the manga is illustrated by Acky Bright. Online, the campaign stunned many who were surprised to see McDonald's fund a relatively big-budget anime for its ads after it emerged in February 2024.

Silly Little Anime Girl Really Wants Your Credit Card Info In This Viral Meme Format

I'm Such a Silly Little Girl I Don't Know the Answers For These Questions is an exploitable meme format in which an empty credit card information field is displayed behind an anime girl along with the catchphrase, "I'm such as illy little girl I don't know the answers for these questions. Is there any smart man who wants to help me by telling me the answers?" The earliest known version of the meme was posted to iFunny in April 2022 and inspired numerous iterations over the following years.

People Are Frustrated With The New York Times Daily Game 'Connections' Due To Its Increasingly Odd Answers

Connections is a word puzzle game created and hosted by The New York Times, alongside Wordle. The game requires players to create four groups of four words from a grid of 16 squares, each group representing a particular category that the four words fit into. It is the second most played game published by the Times, behind Wordle, and was first released on June 12th, 2023.

Miserable-Looking Oompa-Loompa From The Willy Wonka Event Captures The Eternal Mood Of The Service Industry Worker

Oompa-Loompa Bartender refers to a viral photograph of an actress dressed as an Oompa-Loompa at the controversial Glasgow Willy Wonka Experience event that took place in Glasgow, Scotland in February 2024. The image, originally shared on Facebook, received viral spread online as it became a meme and was paired with humorous captions about glum experiences.

Pokémon Legends: Z-A scheduled For 2025 Release

Pokémon Legends: Z-A is an upcoming action role-playing game in the Pokémon franchise developed by Game Freak and published by The Pokémon Company and Nintendo for the Nintendo Switch. The game serves as the sequel to Pokémon Legends: Arceus, which was released in January 2022, focusing more on open-world exploration rather than a linear path. The sequel takes place in Lumiose City, where 2013’s Pokémon X and Y were set. The game is expected to be released in 2025.

'Pokémon Legends: Z-A' Has Some Fans Fearing The Inevitability Of 'Mega Charizard Z'

Mega Charizard Z is a hypothetical evolution of the Pokémon Charizard that fans speculated would be introduced in the upcoming 2025 video game Pokémon Legends: Z-A. The tenor of speculation about the evolution was mixed, as some felt Charizard is overrepresented in the Pokémon series, while others were excited to imagine the design of the new Pokémon, leading to fan art and memes spreading online following the announcement in early 2024.

Fact: Cats Can Have A Little Salami As A Snack

Cats Can Have a Little Salami is an "image macro":/memes/image-macros series with captions indicating that it is safe to feed "cats":/memes/subcultures/cats small amounts of salami as a snack. The images derives from a 2017 Google result for "can cats eat salami" and evolved into a wholesome phrase which rose to popularity in November 2019.

Classic Tumblr Post 'Every Ross I've Ever Met Thinks He's A Chandler' Inspires A Trend On Reddit

Every Ross I've Ever Met Thinks He's a Chandler is a viral Tumblr post referencing the TV show Friends to suggest that people who think they're generally well-liked, like the character Chandler, are actually often disliked, like the character Ross. The post was made in 2016 and was added to over the following years with "translations" applying characters from other fandoms to the phrase. In February 2024, the post inspired a trend on Reddit where fandom subreddits gave their interpretations of the phrase.

Insane Chick-fil-A Cashier Goes Viral For Making Faces At A Customer

The No Chick-fil-A Sauce Girl refers to a viral video of a female cashier at Chick-fil-A making funny faces with wide eyes and puffed lips at a customer, asking them, "No Chick-fil-A sauce?" The original video was posted to TikTok in 2024 and the girl in the clip was named Gina Lynn on TikTok (@.gina.lynn). The video spread across social media platforms like Twitter / X where many compared her exaggerated expression to other characters from movies and TV.

Twitter / X User Calls Biscoff Cookies 'Goyblocks' When Compared To Full Meals Served On Planes In The '60s

Goyblock is a slang term and derogatory nickname for the Biscoff cookies served on planes by airlines like Delta, referencing the term Goyslop. Goyblock was coined by a Twitter / X user in early 2024 who was highlighting the difference between old airplane food in the 20th century and modern airplane food in the 21st century (full meals vs. cookies). Like "goyslop," "goyblock" uses the prefix "goy-" about the Jewish word "goyim," which means people who are not Jewish. "Goyblock" infers that the Biscoff cookies are low-quality food being served to the masses by the Jewish people, who are speculated to control the world by anti-Semitic conspiracy theorists.

Llorona Band Member Allegedly Doses Bassist With Estrogen In 'Beta Male' Plot To Steal His Fiancée

Llorona Estrogen Dosing Controversy, also known as Llorona Forced Transition Controversy, refers to a story about the Tennessee hardcore band Llorona, which announced the firing of its singer Diego in late February 2024 after it was revealed that he had allegedly been dosing another bandmate (the bassist named Sixx) with estrogen in an attempt to steal his fiance (Caroline). Social media quickly reacted with shock and amusement to the story and the band’s announcement, specifically in regards to the singer’s reasoning that making his bandmate involuntarily consume estrogen by sneaking it into his protein powder would make him look “stronger and more manly in comparison.”

'Aang Meets Avatar Kyoshi': Netflix's Live-Action Avatar Scene Becomes Viral Meme On The Internet

Aang Meets Avatar Kyoshi refers to an exploitable scene in the 2024 adaptation of Avatar: The Last Airbender live-action which shows main character Aang meeting Avatar Kyoshi for the first time. Due to Kyoshi's imposing stance and Aang's looking like he's being scolded, the moment has become the subject of a photoshop meme among the The Last Airbender fandom communities online.

Anime Opening 'Bling-Bang-Bang-Born' From 'Mashle' Quickly Inspires Memes Across The Globe

Bling-Bang-Bang-Born refers to the opening song for the second season of anime series Mashle, sung by Creepy Nuts. The song gained popularity with edits, memes, and parodies because of its catchy melody, dance, and lyrics.

Internet Sleuths Are Building Theories About Kate Middleton's Disappearance From Public, And 'BBL Surgery' Is On The List

"Where's Kate Middleton?" Conspiracy Theories refers to a set of conspiracy theories surrounding Princess of Wales Kate Middleton not appearing in public since late December 2023 after going for a planned abdominal surgery in January 2024. Conspiracy theories range from Kate Middleton being in a coma or dead or the British royal family preparing for a divorce between her and Prince William to more humorous ones such as Middleton recovering from a Brazillian butt lift (BBL) surgery.

Twitch Emote 'DinoDance' Redesign Sparks Debate And Controversy By Fans Of The Original Design

DinoDance Twitch Emote Update Controversy refers to an update on the Twitch emote DinoDance in late February 2024. The new version of the emote was released as part of a promotional feature for the Pokémon Day event, which sparked controversy and discourse across social media, as many people weren't excited with the redesigned dinosaur.

Bizarre TikTok Slang Term 'Green FN' Comes From 'NBA 2k'

Green FN is a slang term for "Green Fuck Nigga" that is particularly prominent on TikTok in the context of basketball clips. It is inspired by the NBA 2K video game series, where the quality of a player's basketball shot is measured by color, green being the highest quality. The term has been used ironically to comment on basketball players missing shots and sincerely to showcase a particularly stylish move, whether on the court or in another context. The slang term originated in early 2023 and spread again in early 2024 after it became a spam comment on TikTok.


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Trending Images


Chick-Fil-A Sauce Girl Goes Viral for Her Wacky Faces

Meet the internet’s employee of the month, Gina, whose spiel about Chick-fil-A sauce earned her TikTok fame and hopefully a promotion. It’s giving best friend at work, which seems to be the case. The original uploader has since posted more videos with her goofy ahh friend whose signature face is second nature. Gina might be the only cashier who could diffuse an angry Karen. If one entered her Chick-fil-A, she’d out-crazy her out the do Subscribe to our PRINT magazine for more in-depth analysis: Subscribe to our channel to learn more about trending memes, hear interviews from meme personalities and more!

You have been promoted meme

Calling someone your “elite employee” for picking up trash is downright diabolical. Luckily, this woman is not a real “Boss and CEO,” just an elaborate character making fun of your employer. This video went viral on the net this past month, earning its keep as a viral reaction image. Only someone with a 401K could make this face. Whether it’s an office pizza party or giving more chores to your younger sibling, everyone can relate to this corporate sleaze. Subscribe to our PRINT magazine for more in-depth analysis: Subscribe to our channel to learn more about trending memes, hear interviews from meme personalities and more!

Taylor Swift Fan Crying During 'Exile' Goes Viral

The hold that Taylor Swift has on this generation needs to be studied and feared, evident in this video of a crying fan, I guess deeply moved by the song “Exile.” The anti-Swiftie community is not convinced. Subscribe to our PRINT magazine for more in-depth analysis: Subscribe to our channel to learn more about trending memes, hear interviews from meme personalities and more!

Kate Middleton BBL Theory

Where is Kate Middleton? Over in the U.K., people are worried about the Princess of Wales because she hasn’t been seen or talked about since December. Many have pointed out that she’s been gone just as long as a BBL takes to heal… Subscribe to our PRINT magazine for more in-depth analysis: Subscribe to our channel to learn more about trending memes, hear interviews from meme personalities and more!

Glasgow's Willy Wonka Experience Featuring "The Unknown" Disaster

An event held in Glasgow this week promised an avant-garde “Willy Wonka Experience.” Instead, children were met with an empty warehouse and an empty bartender. Subscribe to our PRINT magazine for more in-depth analysis: Subscribe to our channel to learn more about trending memes, hear interviews from meme personalities and more!

How Did Julie Ragbeer Become An Overnight Pop Icon?

She paid for an ad and became a meme, aka Pop Icon. For more information visit: Subscribe to our PRINT magazine for more in-depth analysis: Subscribe to our channel to learn more about trending memes, hear interviews from meme personalities and more!

Canadian Influencer 'Plushh' Dishes on Her Viral Toronto Accent, Music Career, and Balling Up Rules

Meet Plushh, the Canadian influencer and musician whose unique Toronto accent and viral hits "Balling Up Rules" and "If The Business Is True" have become memes and gained widespread attention online. Since her online debut in 2018, Plushh has consistently delivered a mix of music videos and comedy sketches, steadily amassing a following, and becoming an icon in the Greater Toronto Area. Plushh shares insights into her journey into the music industry, her evolution into an influential TikTok personality, and the stories behind some of her most viral videos. Look into the life and mind of the woman who's become synonymous with the viral Toronto accent. Read the print interview: Find Plushh online: TikTok: YouTube: Kick: Instagram: Subscribe to our PRINT magazine for more in-depth analysis: Subscribe to our channel to learn more about trending memes, hear interviews from meme personalities and more!

Anthony Fantano's Ex-GF Photos Go Viral

Seriously, who is this girl, and why is she all over the internet’s busiest music nerd? Subscribe to our PRINT magazine for more in-depth analysis: Subscribe to our channel to learn more about trending memes, hear interviews from meme personalities and more!

Financial Advice Columnist Falls For Scam, Becomes Meme

This “financial advice” columnist openly admitted to handing a stranger $50,000 in a shoe box and has become the "I Never Thought I Was the Kind of Person To Fall For a Scam" meme. Subscribe to our PRINT magazine for more in-depth analysis: Subscribe to our channel to learn more about trending memes, hear interviews from meme personalities and more!

Sam Bankman-Fried's Prison Photo Has Gone Viral

Seems like G-Lock is a good friend. Subscribe to our PRINT magazine for more in-depth analysis: Subscribe to our channel to learn more about trending memes, hear interviews from meme personalities and more!


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Meme Insider Magazine


Who Is The Most Memed Person Ever? Online Fame And Parasocial Love, By The Numbers

Looking into the numbers behind the 21st-century online celebrity to see which high-profile individuals have racked up the most meme and internet virality over the years.

The Power Of Memes In Different Fandoms: How Fans Contribute To The Expansion Of Narrative Universes And Influence Media Consumption

In this Insights piece, we take a look at the biggest fandoms across the internet and explain how the memes, trends and other viral phenomena they create impact the world of entertainment.

The Barbenheimer Phenomenon: How Memes And Viral Marketing Impacted The Success Of The 'Barbie' And 'Oppenheimer' Movies

_Barbie_ and _Oppenheimer_ are smash hits at the box office and they have the Barbenheimer meme to thank for some of that. Here's how memes and social media trends surrounding the two films affected their success.

Cocaine Bear: How Meme Marketing Conquered Hollywood

Memes and movies — the best combo since hard drugs and apex predators. Here's a breakdown of the secret sauce and internet history behind _Cocaine Bear's_ viral success.

TikTok By The Numbers: How Trend Engagement Shapes Internet Culture

The way TikTok users interact with memes can provide interesting insight into how the platform's trends spread online. In our latest case study, we take a look at three of the year's biggest TikToks to analyze the way user interaction shaped them.

Where Do Memes Come From? The Top Platforms From 2010-2022

From the rise of TikTok to the Boomerification of Facebook, our data tells many important stories. We take a look back at the history of meme origins from the last decade-plus to infer how the internet and its culture have evolved.

KYM Insights: The Ukraine-Russia Conflict Meme Report

Reflecting on the last two months since the start of the conflict, this report presents the major memes, trends and viral discussions of the war in Ukraine and its tremendous effect on the internet.

KYM Insights Releases '2021 End Of Year Report' With Everything You Need To Know About 2021's Biggest Memes And Internet Trends

Pulling data from Know Your Meme's vast database and team of internet culture experts, KYM Insights has dropped its 2021 wrap-up on all of last year's biggest viral moments and trends you should know about.

KYM Insights: The GameStop Short Squeeze And Impact Of WallStreetBets Around The Web By The Numbers

The last two weeks have been dominated by the story of the GameStop short squeeze, so we look into some data behind it all to see just how significant the event has been, as well as how people feel about it.

Memescape: Enabler Formats

From Nobody: tweets to snowclone formats such as X Stays On During Sex, there is a group of memes that are too lackluster to be considered "proper" formats - but they serve an important purpose in the meme meta.


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